H&M Recycled

 I was pleasantly surprised to hear that high street retailer, H&M, have a range made from recycled materials. From reading their website I learnt that they introduced this Let's Recycle campaign in 2019 and were able to collect 29,005 tonnes of textiles that year. The campaign runs as so; each H&M store has a collection box where customers can drop in old materials and the company organises these into 3 distinct categories:

1. Re-wear- This is for good quality clothes that can be sold second hand.

2. Reuse- Old materials which can't be sold again but can be transformed into alternative products. 

3. Recycle- The remaining materials are made into textile fibres which can be used for insulation. 

 Furthermore, from taking part in this campaign you receive a reward in return. It really is a win-win situation! In addition the company have set an aim that by 2030 all their products will be made from recycled materials.

I had to see for myself if the range was up to scratch so I decided to visit my local H&M store. I must admit that it took me wondering around the shop for a rather long time to realise that the recycled range was scattered throughout the store. This was a slight inconvenience as I was solely looking for the eco-friendly clothing. However I managed to find a few things to pick up. 

 As you can see I was very boring in my choices and stuck to black. The first item was a basic ribbed crop top which only cost me £6.99. What a bargain! This was part of the H&M basics section. So if you are looking for a sustainable affordable fashion option you know where to go.

 

For my second piece, I went more for a sportswear vibe and picked up a light jacket that I thought would be perfect for when out for a run. It must be said that the full gym wear section was recycled. 

Overall, I found it to be a positive experience in store. Although, if I'm being particularly picky then I have to admit that the range was quite basic and nothing really excited me. That being said,  I really appreciate the effort H&M have went to in order to produce sustainable alternatives and in the future I hope other high street fashion brands follow suit.

Hope you all enjoyed reading my H&M fashion review! Here's to becoming eco-trendy.

 Rating= 3.5 sustainability stars